[Best Advice I Ever Got] “Good Execution Beats a Bad Idea”

Fortune Magazine’s November 23, 2009 issue features Willbur Ross in the “Best Advice I Ever Got” section. It’s well worth the quick read. My favorite line: “The biggest risk is the question you forgot to ask because the danger is always something you don’t know.

Ross speaks to two blind spots possessed by many organizations and their leaders – even mine as a solo practitioner consulting firm. One, you’re never as smart as you think you are (which speaks to the big risk in not understanding things fully). Two, the rubber meets the road test of any business is not in strategy or talent but in execution: if you can’t deliver on what you’ve thought / promised / invented not much else counts. The content is available in hard copy: strangely enough not available online.