“Practice what you preach” is a well known adage: it’s just that many of us don’t follow it.
So when 10 newly available hours surfaced in my own work life, I decided to follow my own advice.
Here’s the story. It might be important to you.
Like most of us, there are moving parts in my life: individual and team coaching clients, family, board work with a couple of organizations and taking that rare time for “me” stuff. So when one of my family members – in this case my son J. Traylor – moved from a “short” day as a kindergartner to a “full” school day as a first grader, his schedule change sprung a new 10 hours for my coaching practice work.
So how do you ramp up a practice to take advantage of newly found time? And how do you do so in coaching, a field that is very much a word-of-mouth business?
My advice to individual clients would be to reach out to your personal career network – the folks who know you personally and know you best. Let them know what’s going on, and ask for they help would be my advice.
In my case I’ve got over 25 years of business success stories – and contacts – coaching individuals and teams. “Advertising is dead. Long live the brand” suggests my friend David Kippen, PhD, from Eviva brands.
For better (or worse) I am my brand: brand is, to quote Seth Godin “[Prediction of what to expect] times [emotional power of that expectation] “ It is, as Dr. Seuss might intone, what makes you you.
Inspired by a conversation from marketing wonk David Allen Ibsen of 5 Meetings Before Lunch fame, I sent a note (copy here) to my LinkedIn contacts asking them for help in spotting people looking for executive and team coaches, or people they might know who hire resources like me. These contacts in my network are generally people who know me, have worked with me, and have great sets of eyes and ears.
I’ll report back on how it works and we’ll all find out if the advice I’d provide to clients works for me.
In the meantime, if you know of anyone looking to hire. . .