(Still) Time to Be Greedy – Why Your Firm Needs a Brand Called “You”

This is the last in a series of three posts dealing with “brand.” A piece on employment brands in general and a post on personal brands preceded,  and this item provides some examples and how to’s. As someone who’s been in the people (and teams) coaching business for over 25 years, and also been directly responsible for hiring thousands of people through roles running large staffing / recruiting operations, I have a pretty good idea why some firms recruit well (and others don’t), and how people can take their best foot forward as either a job candidate or consultant / vendor.Read the rest

Time To Be Greedy: Your “Brand”

This is the first in a series of three posts dealing with “brand.” A post on personal brands (YOU), and “how-to-do” examples will follow this first overview piece. As someone who’s been in the people (and teams) coaching business for over 25 years, and also been directly responsible for hiring thousands of people through roles running large staffing / recruiting operations, I have a pretty good idea why some firms recruit well (and others don’t), and how people can take their best foot forward as either a job candidate or consultant / vendor.Read the rest