[Updated] Time To Be Greedy: Your “Brand”

Maddie Grant has passed along a thoughtful piece written from a panel in which she participated on the topic of personal versus corporate (or "company") branding. The link is here .

Posts from this end on the topic are Time to be Greedy: Your Brand , (More) Time to be Greedy: Why You Need A Brand Called “You” , and (Still) Time to Be Greedy – Why Your Firm Needs a Brand Called “You ”.Read the rest

Time To Be Greedy: Your “Brand”

This is the first in a series of three posts dealing with “brand.” A post on personal brands (YOU), and “how-to-do” examples will follow this first overview piece. As someone who’s been in the people (and teams) coaching business for over 25 years, and also been directly responsible for hiring thousands of people through roles running large staffing / recruiting operations, I have a pretty good idea why some firms recruit well (and others don’t), and how people can take their best foot forward as either a job candidate or consultant / vendor.Read the rest

[Land O’Spin] New Hire Selection: Fly Blind or Hire Smart – 3 Simple Ways to Improve Your Hiring Effectiveness

With the job scene mostly a seller’s market, a recent lunch with one of my favorite search from one of the blue chips reconfirmed my sense that psychological testing continues to be a hit and miss element in getting hired.

Employers continue to hire psychologists – many with little commercial experience – to poke, pry, question and generally get under the hood of would-be executive placements.Read the rest

[New Rules] Fortune Magazine’s “How to Find a Job” – What’s Working Now

This week’s April 13, 2009 Fortune Magazine (on newsstands now, online in around 10 days) identifies tactics that they believe work in the current job market. Many will sound familiar from readers of the nine-part  “Choose Me” Hire Me! series from the Life Back West blog.

Here are some of the job hunting actions Fortune identified that work:

  • Be thorough and methodical
  • Work your Rolodex
  • Target your search
  • Do your homework
  • Get the word out
  • (Be creative and) Get noticed and get your foot in the door
  • Build your network
  • Offer people intelligence on the competition
  • Fine tune your resume (include metrics and stats)

All of these ideas are really helpful and I think complement the type of know yourself, know your message, and build your network approached advocated by experts such as Richard Nelson Bolles .Read the rest

[New Rules] 5 Landmines to Sidestep When Changing Jobs

Changing jobs in today’s economy is tough enough without adding complexity. But something as seemingly straight forward and simple as moving from one organization to another for a job change can get sketchy if you manage to make some highly avoidable mistakes.

Here’s my take on five things – some may be more traps than landmines  –  you can, and should avoid when changing jobs:

Moving from the frying pan to the proverbial fire : In my experience people are either moving to something (e.g.Read the rest