[Dept. of Bad Advice] Your Brand is Not – Repeat Not – Your Elevator Pitch

I could blame my grumpy reaction to this last set of rainy days in San Francisco, but I won’t. Instead I’ll attribute to the type of “nice graphics first, let’s think about what it means later” approach that pops up every once and a while. And a case of bad career advice.

PriceWaterhouseCoopers is running something called Personal Brand Week. Their web page has a cute set of five name tags, conveniently corresponding to the five days of a traditional workweek and arranged in ascending order, foundations first.Read the rest

[The Great Recession and You] Dr. Seuss, Careers, and a Slog by the Bay

When the rain started right before we stepped on the ferry boat tonight to take us from central Hong Kong to Kowloon, there was little idea how much and how hard the storm would hit us. While the thought of watching the nightly laser light show from the harbor seemed a good idea, spending time on a rocking boat during a subtropical squall changed any fantasies quickly into the reality of two adults and one seven year old child trying to figure out if any of us knew how to say “rescue” and “life preserver” in Mandarin or Cantonese.Read the rest