There are a lot of ways to build a company – some by accident, some products of history, and some by poorly conceived thinking (see Charlotte, North Carolina – who would think Charlotte would become a world banking headquarters?). An obvious goal is to base your business where it’s got good access to customers, talent, transportation or perhaps capital: do none well and you suck up time in travel, recruiting, and moving people that could be otherwise spent toward serving customers and making great products.… Read the rest
(Still) Time to Be Greedy – Why Your Firm Needs a Brand Called “You”
This is the last in a series of three posts dealing with “brand.” A piece on employment brands in general and a post on personal brands preceded, and this item provides some examples and how to’s. As someone who’s been in the people (and teams) coaching business for over 25 years, and also been directly responsible for hiring thousands of people through roles running large staffing / recruiting operations, I have a pretty good idea why some firms recruit well (and others don’t), and how people can take their best foot forward as either a job candidate or consultant / vendor.… Read the rest