There are a lot of ways to build a company – some by accident, some products of history, and some by poorly conceived thinking (see Charlotte, North Carolina – who would think Charlotte would become a world banking headquarters?). An obvious goal is to base your business where it’s got good access to customers, talent, transportation or perhaps capital: do none well and you suck up time in travel, recruiting, and moving people that could be otherwise spent toward serving customers and making great products.… Read the rest